The message was loud and clear. Girls run the world. Unsurprisingly politics made its’ way on the runway this season and some sans logos. There was no mistake on observer. This year’s Milan Fashion Week or social media moniker #mfw was a fashion show for and of the people. Their subjects rose up and demanded their voices be heard…and the designers listened. Examples were abundant. While the U.S. was battling the immigration ban, Italy is experiencing their own crisis while dealing with an overflow of migrants. While citizens around the world are working to redefine their cultural identities, the theme of this year was inclusivity.
Versace minimized their Medusa insignia and replaced with bold print phrases such as EQUALITY and COURAGE. Missoni dressed their models and guests in “pussyhats”. The knit hats, famous or infamous depending on your perspective, that were sported during the Women’s March in Washington D.C, the day after the Presidential Inauguration. Dolce and Gabbana incorporated everyday people of all ages, race, and creed into their runway show. Gucci opened the show in a spectacular art performance show. The models walked through a plexiglass tunnel titled “The Alchemist’s Garden: An anti-modern laboratory. “
Despite the underlying and bold messages, there is a familiar and consistent theme in Italian fashion. The idea that craftsmanship is intertwined with Italian identity as much as a glass of Chianti, resonated with big and smaller fashion houses. This year’s fashion demonstrates a nod toward futurism and acknowledging the tech world we live in now. Other ethereal concepts included bohemian and tropical fantasies. Vegetation, fauna, metallics, and impracticality make for a materialization of George Orwell’s 1984. If anything, what Milan showed us this week is that rules no longer apply in a mobile non-traditional world.